![]() It takes long hours of intricate programming to create a video game. By the holiday season, store shelves will hold Temple Run card and board games, plush toys and apparel.īut success hasn't come easily. In coming months, there will be print and digital comic books featuring Temple Run's evil monkeys and its treasure-seeking adventurer characters. In June came Temple Run: Brave, a similar video game that features characters from the Pixar animated film Brave. Temple Run's popularity brought Imangi Studios to the attention of big-name companies seeking partnerships and licensing deals. The company wouldn't disclose revenues for the game, which launched a year ago, but says it is in the millions. Since its 2008 inception, Imangi has launched eight games, with Temple Run the most well-known. Under that approach, the game is free, but users use real money to buy virtual gold coins that can be exchanged for game upgrades. While Temple Run first launched as a pay-for-play game at 99 cents a download, company founders realized within a few weeks that they could significantly boost their user base - and potentially increase revenue - by switching to the "freemium" model. For instance, when the company saw on social media that real-life athletes were playing Temple Run, they moved fast to create the character of Zack Wonder, a treasure hunter and star football player.
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